This Market Analysis Report describe features and characteristics of the health prevention context, market and promotion initiatives/measures in Austria, Belgium, Germany Greece, and Italy. By deepening elements such as number of public agencies and SMEs working in the field in their countries, their core businesses, their digital communication strengths and weaknesses and the impact of their products and services, the report defines the context analyses that will lead to the creation of the training programmes that the project will deliver at national level. This analysis also identifies and presents best and worst practices of innovative digital marketing and promotion initiatives involving public and private companies for preventing health and stimulating healthier lifestyle choices among citizens and wider public.
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