BYMBE: Handbook for Outreach Awareness & Motivation Strategies
A methodology about how to elaborate and implement a motivational campaign. The Handbook outlines how to set out communication to engage the main audience of the campaign, explains how to set a campaign plan and gives advices about which media to choose.
It also provides information regarding the creation process of the BYMBE campaign, a campaign addressed to young mothers and their influencers (social workers, teachers, trainers, families, friends) to prevent school dropping-out and to promote return to education.
- best practices;
- dissemination and exploitation;
- new media;
Adults, Civil society organizations/education and training providers, Entrepreneurs