BYMBE: Handbook for Outreach Awareness & Motivation Strategies

Handbook

A methodology about how to elaborate and implement a motivational campaign. The Handbook outlines how to set out communication to engage the main audience of the campaign, explains how to set a campaign plan and gives advices about which media to choose.

It also provides information regarding the creation process of the BYMBE campaign, a campaign addressed to young mothers and their influencers (social workers, teachers, trainers, families, friends) to prevent school dropping-out and to promote return to education.

Categories

Keywords

  • Methodologies;
  • best practices;
  • dissemination and exploitation;
  • new media;

Targets

Adults, Civil society organizations/education and training providers, Entrepreneurs

About the project

Website

Project dates

2017 – 2019

About the programme

5

Programme

Erasmus+

5

Action

KA2 – Cooperation for innovation and the exchange of good practices

5

Sub-action

Strategic Partnership in the field of Adult education

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