DiMenSion – Developing marketing solutions for sustainable brands

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Objectives

  • To jointly develop and implement professional development program in marketing and event management for managers and marketers.
  • To improve the learning environment for adult professionals through innovative tailored and flexible courses.
  • To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach.

Activities

  • Need analysis through questionnaires and interviews with marketing managers.
  • Creation of new curriculum and syllabus for professionals engaged in marketing and event management.
  • Creation of online courses, webinars and train the trainers events.
  • Development of professional program for marketing and event management through a pilot group of marketers and event managers.
  • Evaluation of the entire process with the creation of booklet and marketing dictionary with lesson learned and achievements reached.

Results

  • Report and benchmark of the results, obtained during the research phase, on the marketers and event managers needs in comparison to the European standards.
  • Curriculum e training program for marketers and event managers.
  • E-learning platform.
  • Dictionary for marketing and event managements terms, acronyms and abbreviations.
  • Booklet of achieved results.

Partners

The project

Project Number

Date of the project

29/12/2017 – 28/12/2019

DG of reference

DG EAC, Erasmus+ KA2 Strategic Partnerships for adult education.

Categories

Unit

Adult

Info & contacts

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E-mail

emiliano.mungiovino@cesie.org
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