RETHINK: (Re)Think Before Act – Alternative Narratives to Violent Extremism


  • To prevent vulnerable audiences from starting a social process of radicalisation, by offering them resilience mechanisms and critical thinking skills framed in a human rights framework.
  • To support the deradicalization of radicalised individuals by providing an alternative narrative that deconstructs the extremist rhetoric.


  • 3 campaigns targeting vulnerable audience to Islamist extremism in France, Italy, Sweden and Portugal to Islamist extremism, namely “community heroes” (3 videos targeting youth aged 12-16), “Narrative of Global Islam” (5 videos targeting individuals aged 20-40), and “the True face of Extremism” (4 videos targeting individuals aged 20-40).
  • 2 campaigns targeting vulnerable audience to far-right extremism, namely “conspiracy theories – from satire to danger” (5 videos targeting people aged 18-35) and “what is it to be part of a far-right violent group” (3 videos targeting people aged 16-35).
  • 2 Campaigns targeting people vulnerable to polarisation, misinformation and extremism, namely “critical thinking skills” (4 videos targeting people aged 16-33) and “peer2peer communication: a call-to-action against extremism” (4 videos targeting people aged 18-43). 
  • 18 debates per partner country involved, to discuss the project themes involving schools, immigrant groups and religious communities.


  • Building the capacity of project staff on campaigning to counteract extremism.
  • Editing and producing of video material addressing issues such as:  community belonging, Islam and fundamental rights, risks associated with extremism, debunking social myths, far-right extremist group, critical thinking, and local community engagement against extremism.
  • Carrying out debates in schools, religious and immigrant communities on extremism and critical thinking.
  • Developing 7 social media campaigns through Facebook, YouTube and Instagram.
  • Researching and evaluating the impact of the campaigns.   

Visit the project website

Info & contacts

Date of project

12/11/2018 – 11/11/2020

DG of reference

DG Home Affairs, Internal Security Fund Police (2014-2020) – Civil Society Engagement Programme

Department & Unit


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