The world of Digital Marketing is growing steadily. This activity goes hand in hand with traditional sales strategies and is sometimes the only one. In fact, if we think of eCommerce stores that do not have a physical store, then we understand the importance of a professional who knows how to attract online customers in the best way.
Digital Marketing has been a very active sector in recent years, especially due to the companies’ interest in the internet as a way to reach their customers. There is no shortage of opportunities for those who want to find work in web marketing, especially in large cities, and the professional figures sought in this area are diverse.
In order to allow young people to approach the world of digital marketing and therefore encourage new job opportunities in this sector, the Erasmus+ EUYOUTH4HEALTH project organised a free online training course for those interested in the communication sector and in digital promotion strategies used in the corporate world, with a special focus on the health prevention sector.
The course, of a total of 8 days, was organised by CESIE and held by Professor Maurilio Caracci, Professor of Marketing at the University of Palermo and Expert trainer in Digital Marketing for CESIE. Among the main topics addressed:
- Content Creation
- Search Engine Optimization (SEO)
- Website Development
- Customer Relationship Management
- Data Analysis
The training course helped the young people involved acquire key skills and knowledge to better understand the world of digital communication and marketing and apply what they learned in the job market.
In the next weeks, aspiring marketers will be given the opportunity to collaborate with small and medium-sized enterprises in the health sector and develop for them digital marketing strategies. This will allow young people to test their knowledge and skills in the sector and potentially start a collaboration with the companies involved.