CESIE invites you to the first Workshop in marketing and commercialization, the aim of the workshop will be to improve Grundtvig Project Managers’ know how, to provide practical experience and feedback on their past/actual approach about the commercialization of the European projects’ results.
During the workshop, the project managers will be trained to develop and implement a marketing strategy by a European expert in marketing & licensing, taking into account that, thanks to the EU funds, it was possible to develop very innovative projects and quality products. The latter cannot often reach their potential users due to the lack of appropriate marketing actions.
The day has been proposed within the DEEP.Com Goes Mobile project (DCGM), at CESIE on 19 July from 9.30am to 3.30pm. [see the Agenda]
The DCGM project (follow-up of DEEP.Com) proposes the EU-Xchange platform – where companies, governmental agencies, associations, enterprises and other interested parties can obtain information on marketing of the products and on the licensing system – in 5 European languages (DE, ES, FR, IT); it is also developing additional support tools for the project managers (telephone, face-to-face and on-line) in order to commercialize their European projects’ results and to support them beyond the duration of their projects.
This is the first workshop out of three which will be organized by CESIE as a development of the face-to-face support envisaged by the project.
If you are interested in participating in the Workshop, the registration is required by the 15th of July.
For further information please contact Irene Pizzo: irene.pizzo@cesie.org or call +39 091 616 4224.
