The first Workshop on Marketing and Marketability of products created through European projects, held within the DEEP.Com Goes Mobile project (Grundtvig – Accompanying Measures ) on July 19th 2013 at CESIE was very fruitful.
The project aims at supporting managers and coordinators of Grundtvig projects in putting in the market and commercializing products created through European projects.
This workshop is the first one to be designed as a face-to-face support on marketing, some others will be held in the project partner countries (France, Austria, Germany).
Partners coming from Italy, France, Germany and Austria as well as 8 Italians (Project Managers and recent graduates entering the labour market) attended, the aim of the Workshop was giving participants some guidelines on how to develop a marketing plan for the products they want to commercialize.
During the workshop the EU-Xchange platform was presented, allowing companies, governmental agencies, associations and other stakeholders to get information on products’ marketing and on licensing in 5 more languages (German, Spanish, French, Italian), as well as in English, on which additional support tools for project managers will be developed.
Following an informal methodology participants analysed each product trying to develop a marketing strategy for each of them, the workshop ended with a final display of the work carried out and an assessment by the European expert.
The workshop followed the second project meeting, when the partners gathered in Palermo to take stock of the project activities and to prepare the workshop.
Please visit the website of the project DCGM to discover the services and opportunities given by the project!
For further information please contact Irene Pizzo: irene.pizzo@cesie.org
This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
