{"id":55795,"date":"2017-09-01T12:02:53","date_gmt":"2017-09-01T10:02:53","guid":{"rendered":"https:\/\/cesie.org\/project\/dimension-developing-marketing-solutions-for-sustainable-brands\/"},"modified":"2021-04-30T11:33:16","modified_gmt":"2021-04-30T09:33:16","slug":"dimension","status":"publish","type":"project","link":"https:\/\/cesie.org\/en\/project\/dimension\/","title":{"rendered":"DiMenSion &#8211; Developing marketing solutions for sustainable brands"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-objectives\">Objectives<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>To jointly develop and implement professional development program in marketing and event management for managers and marketers.<\/li><li>To improve the learning environment for adult professionals through innovative tailored and flexible courses.<\/li><li>To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Activities<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Need analysis through questionnaires and interviews with marketing managers.<\/li><li>Creation of new curriculum and syllabus for professionals engaged in marketing and event management.<\/li><li>Creation of online courses, webinars and train the trainers events.<\/li><li>Development of professional program for marketing and event management through a pilot group of marketers and event managers.<\/li><li>Evaluation of the entire process with the creation of booklet and marketing dictionary with lesson learned and achievements reached.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Report and benchmark of the results, obtained during the research phase, on the marketers and event managers needs in comparison to the European standards.<\/li><li>Curriculum e training program for marketers and event managers.<\/li><li>E-learning platform.<\/li><li>Dictionary for marketing and event managements terms, acronyms and abbreviations.<\/li><li>Booklet of achieved results.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Partners<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Coordinator:&nbsp;<a href=\"http:\/\/www.iege.edu.mk\/index.php\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Institute for Research in Environment, Civil Engineering and Energy<\/a>(Macedonia)<\/li><li><a href=\"https:\/\/www.tu-chemnitz.de\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Technische Universitaet Chemnitz<\/a>(Germany)<\/li><li><a href=\"http:\/\/www.ccseducation.com\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">Crystalclearsoft Anonymos Etairea Parochis Ypiresion Logismikou<\/a>&nbsp;(Greece)<\/li><li><a href=\"http:\/\/icqconsulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener external\" data-wpel-link=\"external\">ICQ Consulting Ltd<\/a>&nbsp;(United Kingdom)<\/li><li>CESIE (Italy)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Objectives To jointly develop and implement professional development program in marketing and event management for managers and marketers. To improve the learning environment for adult professionals through innovative tailored and flexible courses. To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach. Activities Need analysis [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":55797,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"project_category":[27275,26958],"project_tag":[27322],"unita":[45510],"class_list":["post-55795","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-adult","project_category-entrepreneurship-employment","project_tag-entrepreneurs","unita-adult"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Objectives To jointly develop and implement professional development program in marketing and event management for managers and marketers.To improve the learning environment for adult professionals through innovative tailored and flexible courses.To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach. Activities Need analysis through questionnaires\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"CESIE\"\/>\n\t<meta name=\"google-site-verification\" content=\"23jQlhOrd1FMdw8pW4ny0kPFohNJZv_ETiKBkKSpo-o\" \/>\n\t<meta name=\"msvalidate.01\" content=\"1BBAF08F6A91697969B7C9B155C994E4\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/cesie.org\/en\/project\/dimension\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"CESIE ETS - the world is only one creature\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"DiMenSion \u2013 Developing marketing solutions for sustainable brands - CESIE ETS\" \/>\n\t\t<meta property=\"og:description\" content=\"Objectives To jointly develop and implement professional development program in marketing and event management for managers and marketers.To improve the learning environment for adult professionals through innovative tailored and flexible courses.To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach. Activities Need analysis through questionnaires\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cesie.org\/en\/project\/dimension\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/cesie.org\/media\/DiMenSion-1.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/cesie.org\/media\/DiMenSion-1.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-09-01T10:02:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-04-30T09:33:16+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cesie.ets\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@cesie_ets\" \/>\n\t\t<meta name=\"twitter:title\" content=\"DiMenSion \u2013 Developing marketing solutions for sustainable brands - CESIE ETS\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Objectives To jointly develop and implement professional development program in marketing and event management for managers and marketers.To improve the learning environment for adult professionals through innovative tailored and flexible courses.To create new and innovative ways to develop curriculum for adult learners through ICT educational methodologies and a learner-centered approach. 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