A methodology about how to elaborate and implement a motivational campaign. The Handbook outlines how to set out communication to engage the main audience of the campaign, explains how to set a campaign plan and gives advices about which media to choose.<\/p>\n\n\n\n
It also provides information regarding the creation process of the BYMBE campaign, a campaign addressed to young mothers and their influencers (social workers, teachers, trainers, families, friends) to prevent school dropping-out and to promote return to education.<\/p>\n\n\n\n
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